Sheela Foam offers mattresses, pillows, mattress protectors, bolsters, back cushions, sofa-cum beds, bed-sheets, and baby care sheets, as well as furniture cushioning products. Company's products are mainly used in residential purpose, hotels, hospitals, and educational institutions. They sell its products through distributors, retail dealers, and multi-branded outlets, as well as exports its products to approximately 32 countries. They have pan India distribution network that consists of over 100 exclusive distributors, over 2,000 exclusive retail dealers and over 2,500 multi-brand outlets, as on March 31, 2016.
Competetive Strengths:
- Well recognised and established brand built over consistent quality and innovation
- Extensive and well developed pan-India salesand distribution network
- Quality manufacturing capabilities and technological innovation
- Integrated operations and economies of scale
- Well qualified and professional management.
Object of the Issue
The object of the issue are to:
- Achieve the benefits of listing the Equity Shares on the Stock Exchanges;
- Enhance visibility and brand name and provide liquidity to the existing shareholders.
Promoters of the Company
The promoters of the company are:
- Ms. Sheela Gautam;
- Mr. Rahul Gautam; and
- Polyflex Marketing Private Limited.
Offer Period
Tuesday, 29 Nov 2016 - Thursday, 01 Dec 2016
Price Band
Rs. 680 - Rs. 730 Per Equity Share
Face Value
Rs 5/-
Bid Lot
20 Equity Shares and in multiples thereof
Issue Size
Offer for Sale of [.] Equity Shares of Rs 5 aggregating up to Rs 510.00 Cr
Listing
National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)