Company Profile
Incorporated in 1995, Varun Beverages Ltd is franchisee of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo in India and internationally. The company produces and distributes a range of CSDs under the brands of Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Seven-Up Revive, and Evervess.
Company also produces and distributes NCBs under the brands of Tropicana Slice; Tropicana Frutz (Lychee, Apple and Mango); and Nimbooz, as well as packaged drinking water under the brand Aquafina. In addition, the company has the franchise for Ole brand of PepsiCo products in Sri Lanka. They sells its products to retail outlets, including e-commerce, supermarkets, hypermarkets, convenience stores, bars, and restaurants, as well as to grocery stores through distributors. As of April 30, 2016, they operated 16 production facilities across India and five production facilities in their international licensed territories.
Competetive Strengths:
- Demonstrated ability to grow Sales Volumes
- Strategically located large and technologically advanced production capabilities
- Wide spread and integrated sales and distribution network that ensures effective market penetration
- Significant markets with high growth potential
- Creating value through alignment with PepsiCo
Object of the Issue
The object of the issue are to:
- Prepayment or scheduled repayment of a portion of outstanding indebtedness availed by the Company; and
- General corporate purposes.
Promoters of the Company
The promoters of the company are:
- RJ Corp Ltd
- Ravi Kant Jaipuria
- Varun Jaipuria
- Ravi Kant Jaipuria & Sons (HUF)
Offer Period
Wednesday, 26 Oct 2016 - Friday, 28 Oct 2016
Price Band
Rs. 440 - Rs. 445 Per Equity Share
Face Value
Rs 10/-
Bid Lot
33 Equity Shares and in multiples thereof
Issue Size
Public offer of upto 25,000,000 Equity Shares
Listing
National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)